JAYCHEWIN is a style of simple design but still lively, so everything is not too serious.
Our design concept is "Simplicity doesn't have to be very plain. Keep some fun so it's not boring."

Our bags are inspired from geometric form. It looks simple with few lines, while keeping everything works. Even the color of materials are carefully selected to show the harmony of fun and minimal style.

Our first episode was in 2015 with Abby bucket bag, followed by Butter, Cable, Daniel, Eve, Fuji, Inari, Hello, Jelly, and now KissMe. All bags are made by our artisans in Thailand, from the genuine cow leather and quality materials with the most reasonable price.